According to its recent financial report, Sanlorenzo has experienced a notable surge in new yacht sales. Comparing the current period with the same timeframe last year, sales have increased by 15% to reach €626 million.
The Yacht Division stands out as the highest revenue generator, contributing a total of €387.5 million in the initial nine months of the year, with substantial growth in the SP line and robust demand for Sanlorenzo’s asymmetric SL models. The Superyacht Division is also flourishing, with a revenue of €171.6 million, marking a 24% increase compared to the corresponding period in 2022. The results highlight the European region as the Group’s top-performing market segment, contributing just under 70% of the total revenue for the period.
Sanlorenzo’s Bluegame brand also experienced a remarkable 28.3% growth throughout 2023, fuelled by the initial success of the BGM75 luxury catamaran launched earlier this year at the Cannes Yachting Festival.
As of September 2023, Sanlorenzo’s order book boasts a total value of €1.7 billion, driven by an order intake of €604.5 million over the preceding nine months. As a result, the brand has 35 projects in progress, including four new SX100 yachts, with the first delivery anticipated for 2024. Furthermore, the Italian shipyard allocated approximately €22 million to enhance production capacity and develop new models during the first three quarters of 2023.
CEO Massimo Perotti expressed satisfaction with the board of directors’ approval of the excellent results, emphasising the robustness of the Sanlorenzo brand and its distinctive high-end luxury business model. Perotti stated that this approach enables sustainable growth even in these challenging macroeconomic and geopolitical times.