In the summer of 2022, we began working on a client’s new build Sanlorenzo SL96A. Sanlorenzo’s approach is entirely bespoke, with the only limitation being the hull shape and exterior profile. So, the vessel is entirely customised to the owner’s wishes, tastes and lifestyle.
Even by the time of signing of the contract, the owner had itemised 411 custom modifications outside the standard factory options list and, to date, this number has now broken the 500 barrier. Unlike any competitor brand, the shipyard have taken this totally in their stride.
Sanlorenzo UK has been liaising closely with Sanlorenzo’s Interior Design Department to support our client at every step of the selection process, helping them choose all furnishing details, inclusive of furniture and supplies.
The build is happening at Sanlorenzo’s shipyard in Ameglia, just south of La Spezia, Italy, with a launch scheduled for April 2024.
Here we take a look at some of the key modifications and how the build is progressing.
For over 60 years, Sanlorenzo has crafted tailor-made motor yachts respecting the style and needs of their owners. Each yacht is the product of a 5-stage customisation process, listening to the customer’s needs.
Sanlorenzo hires leading international designers to understand and illustrate how the customer’s style may look inside the boat, developing individual interior design concepts. We then work together with our clients to create optimal, tailor-made solutions.
Owning a Sanlorenzo also means having the opportunity to choose the materials involved in the build. This choice is not limited to the cladding and coverings but extends to luxury items such as marble and wood flooring. Boat owners can choose each and every detail to best express their personality.
When it comes to furnishings, Sanlorenzo provides customers with a blank canvas. Instead of being tied to the builder’s specifications, clients have the freedom to choose unique freestanding pieces of furniture from renowned Italian brands like Minotti, Natuzzi, Frag, B+B, and more. Modifications can also be made to suit personal tastes and complement the interior style. In this instance, our client has chosen luxurious Minotti “Connery” sofas, a chaise longue, and handcrafted tables by Sanlorenzo. The dining table is also multi-functional and electrically adjustable; it functions as a coffee table by the window when lowered and slid to starboard.
Our client is kept fully informed of the interior design plans throughout the build process, with drawings and updates sent regularly for feedback and/or approval. The galley is an area we have been developing together to ensure the space works seamlessly with their life onboard. For example, the layout features a custom butterfly-wing serving hatch on the starboard side to allow food, drinks and empty plates to be passed between the galley and front-of-house crew quickly and efficiently. Additionally, finishing touches, including a highly durable Dekton worktop, reflect the client’s personal preferences but also practical mindset. Furthermore, the galley is fully equipped with two ovens, a warming drawer, two dishwashers, ample fridge and freezer space, and an abundance of worktop space.
Although the design and configuration of the main living areas take priority, our client has also considered the needs of his long-serving staff. The client has chosen to enhance the crew area with the same door hardware as the rest of the boat as well as fully carpeting the area to dilute the divide between guest and crew areas. The Chief Stewardess/Chef will enjoy the benefits of an enhanced cabin and shower room, and the convenience of multiple laundry appliances. These include two Miele Pro washing machines, two Miele Pro dryers, and one combi washer/dryer. Additionally, the deck and interior crew have access to Spot Zero Water, enhancing the cleaning process inside and outside the boat.
While electric steering remains a relatively recent innovation, our client acknowledges the numerous advantages that come with this groundbreaking technology and has chosen to incorporate it into their SL96A. By eliminating hydraulic pumps and hoses, the installation process becomes notably simpler, and the entire system occupies less space. Moreover, the WorldYachts system boasts exceptional reliability, ensuring that the power steering remains unaffected even if one engine ceases to function.
The vessel is equipped with two 125kg anchors fitted into designated compartments, and each side is equipped with a polished stainless-steel chain. Chain washing pumps are fitted as standard and chain counters have been added, along with each anchor pocket being fitted with a camera and light for easy deployment and retrieval of the ground tackle. The windlasses are 400v AC 3-phase, 4kw with brakes and as a custom addition, our client has also opted for two additional capstans on the foredeck area to facilitate quicker groundline handling and provide a backup retrieval method should the main windlasses fail.
The Sanlorenzo shipyard in La Spezia, Italy, has been building high-quality motor yachts since 1958. It is a boutique firm in the yachting industry, producing only a limited number of made-to-measure units per year. Each yacht is designed and produced according to the specific requests, style, and desires of the individual owner. Building a Sanlorenzo takes time and passion, so the shipyard can only accommodate 50 customers a year. Over the years, the shipyard has launched over 1000 yachts, each one different from the other.
Our client has chosen a five guest-cabin, three crew-cabin layout, but with the ability to use one of the crew cabins as a guest cabin for kids. This means the boat can function like a six guest-cabin boat if required. All eight cabins have ensuite shower rooms, and there’s a day head too. The shower rooms in the VIP cabins have been customized with sliding doors to the sleeping area, to create a feeling of space when left open, and internal glass doors to the WC and shower. And a private inner hallway leading to the Owner’s cabin has been added. The flybridge features a custom dining table with a wrap-around sofa, and there are many furniture modifications in the main saloon including custom cabinets handmade by Sanlorenzo.
Sanlorenzo offers standard silver, gold, and diamond packages for navigation electronics, but our client requested a far superior spec. With Garmin the provider of choice, a total of 11 large and 7 small Garmin touchscreens will be fitted throughout the yacht. Everything will be digitally controlled via an EmpirBus system, and two radars will provide excellent assistance with navigation. A high spec Flir camera delivers superb thermal imaging and night vision. And the steering will be controlled by a state-of-the-art electric fly by wire system
Our client wanted to extend the screen area in the pilothouse and eliminate any metalwork from the arrangement. So, we’ve configured an impressive display of five 22-inch Garmin 8422 screens positioned in a seamless curved design. This is something that has not been done before onboard a Sanlorenzo yacht.
In February 2023, the hull moulding process began in the factory in Italy. Stringers and frames will be put in place, and the hull will be given time to cure before it comes out of the mould at end of April 2023.
In the summer of 2022, we began working on a client’s new build Sanlorenzo SL96A. Sanlorenzo’s approach is entirely bespoke, with the only limitation being the hull shape and exterior profile. So, the vessel is entirely customised to the owner’s wishes, tastes and lifestyle.
Even by the time of signing of the contract, the owner had itemised 411 custom modifications outside the standard factory options list and, to date, this number has now broken the 500 barrier. Unlike any competitor brand, the shipyard have taken this totally in their stride.
Sanlorenzo UK has been liaising closely with Sanlorenzo’s Interior Design Department to support our client at every step of the selection process, helping them choose all furnishing details, inclusive of furniture and supplies.
The build is happening at Sanlorenzo’s shipyard in Ameglia, just south of La Spezia, Italy, with a launch scheduled for April 2024.
Here we take a look at some of the key modifications and how the build is progressing.
For over 60 years, Sanlorenzo has crafted tailor-made motor yachts respecting the style and needs of their owners. Each yacht is the product of a 5-stage customisation process, listening to the customer’s needs.
Sanlorenzo hires leading international designers to understand and illustrate how the customer’s style may look inside the boat, developing individual interior design concepts. We then work together with our clients to create optimal, tailor-made solutions.
Owning a Sanlorenzo also means having the opportunity to choose the materials involved in the build. This choice is not limited to the cladding and coverings but extends to luxury items such as marble and wood flooring. Boat owners can choose each and every detail to best express their personality.
When it comes to furnishings, Sanlorenzo provides customers with a blank canvas. Instead of being tied to the builder’s specifications, clients have the freedom to choose unique freestanding pieces of furniture from renowned Italian brands like Minotti, Natuzzi, Frag, B+B, and more. Modifications can also be made to suit personal tastes and complement the interior style. In this instance, our client has chosen luxurious Minotti “Connery” sofas, a chaise longue, and handcrafted tables by Sanlorenzo. The dining table is also multi-functional and electrically adjustable; it functions as a coffee table by the window when lowered and slid to starboard.
Our client is kept fully informed of the interior design plans throughout the build process, with drawings and updates sent regularly for feedback and/or approval. The galley is an area we have been developing together to ensure the space works seamlessly with their life onboard. For example, the layout features a custom butterfly-wing serving hatch on the starboard side to allow food, drinks and empty plates to be passed between the galley and front-of-house crew quickly and efficiently. Additionally, finishing touches, including a highly durable Dekton worktop, reflect the client’s personal preferences but also practical mindset. Furthermore, the galley is fully equipped with two ovens, a warming drawer, two dishwashers, ample fridge and freezer space, and an abundance of worktop space.
Although the design and configuration of the main living areas take priority, our client has also considered the needs of his long-serving staff. The client has chosen to enhance the crew area with the same door hardware as the rest of the boat as well as fully carpeting the area to dilute the divide between guest and crew areas. The Chief Stewardess/Chef will enjoy the benefits of an enhanced cabin and shower room, and the convenience of multiple laundry appliances. These include two Miele Pro washing machines, two Miele Pro dryers, and one combi washer/dryer. Additionally, the deck and interior crew have access to Spot Zero Water, enhancing the cleaning process inside and outside the boat.
While electric steering remains a relatively recent innovation, our client acknowledges the numerous advantages that come with this groundbreaking technology and has chosen to incorporate it into their SL96A. By eliminating hydraulic pumps and hoses, the installation process becomes notably simpler, and the entire system occupies less space. Moreover, the WorldYachts system boasts exceptional reliability, ensuring that the power steering remains unaffected even if one engine ceases to function.
The vessel is equipped with two 125kg anchors fitted into designated compartments, and each side is equipped with a polished stainless-steel chain. Chain washing pumps are fitted as standard and chain counters have been added, along with each anchor pocket being fitted with a camera and light for easy deployment and retrieval of the ground tackle. The windlasses are 400v AC 3-phase, 4kw with brakes and as a custom addition, our client has also opted for two additional capstans on the foredeck area to facilitate quicker groundline handling and provide a backup retrieval method should the main windlasses fail.
The Sanlorenzo shipyard in La Spezia, Italy, has been building high-quality motor yachts since 1958. It is a boutique firm in the yachting industry, producing only a limited number of made-to-measure units per year. Each yacht is designed and produced according to the specific requests, style, and desires of the individual owner. Building a Sanlorenzo takes time and passion, so the shipyard can only accommodate 50 customers a year. Over the years, the shipyard has launched over 1000 yachts, each one different from the other.
Our client has chosen a five guest-cabin, three crew-cabin layout, but with the ability to use one of the crew cabins as a guest cabin for kids. This means the boat can function like a six guest-cabin boat if required. All eight cabins have ensuite shower rooms, and there’s a day head too. The shower rooms in the VIP cabins have been customized with sliding doors to the sleeping area, to create a feeling of space when left open, and internal glass doors to the WC and shower. And a private inner hallway leading to the Owner’s cabin has been added. The flybridge features a custom dining table with a wrap-around sofa, and there are many furniture modifications in the main saloon including custom cabinets handmade by Sanlorenzo.
Sanlorenzo offers standard silver, gold, and diamond packages for navigation electronics, but our client requested a far superior spec. With Garmin the provider of choice, a total of 11 large and 7 small Garmin touchscreens will be fitted throughout the yacht. Everything will be digitally controlled via an EmpirBus system, and two radars will provide excellent assistance with navigation. A high spec Flir camera delivers superb thermal imaging and night vision. And the steering will be controlled by a state-of-the-art electric fly by wire system
Our client wanted to extend the screen area in the pilothouse and eliminate any metalwork from the arrangement. So, we’ve configured an impressive display of five 22-inch Garmin 8422 screens positioned in a seamless curved design. This is something that has not been done before onboard a Sanlorenzo yacht.
In February 2023, the hull moulding process began in the factory in Italy. Stringers and frames will be put in place, and the hull will be given time to cure before it comes out of the mould at end of April 2023.
Taking place from 8–13 September 2026, the Cannes Yachting Festival returns to one of the most iconic destinations on the French Riviera.
From the historic Port Vieux marina, nestled at the foot of Cannes’ charming Suquet district, the expert team at Sanlorenzo Yachts UK will present an exceptional collection of Sanlorenzo and Bluegame yachts, showcasing the very best in yacht design and craftsmanship.
Among the highlights will be the world debut of Sanlorenzo SHE, the remarkable new 25.5-metre yacht that celebrates the enduring elegance and heritage of Italian yacht building while embodying a progressive vision for design, sustainability and the contemporary on water lifestyle.
Other stunning Sanlorenzo models on display include, the SL86A, SL96A, SL110A, SL120A, SD90, SD118, SX88, SX100, and SP92.
Also making her world debut will be the Bluegame BG64. The latest model in Bluegame’s acclaimed BG range, the BG64 remains true to the brand’s pioneering spirit, pushing beyond conventional boundaries with its distinctive design, versatility and innovative approach to life at sea.
The BGM75, BGF45, BGX83, BG64 and BG74 will also be on show, highlighting Bluegame’s game-changing design credentials.
As one of the most highly anticipated events in the international yachting calendar, the 2026 Cannes Yachting Festival promises an extraordinary showcase of innovation, style and excellence – and is an occasion not to be missed.
For more information or to book an appointment at the Cannes Yachting Festival please contact the Sanlorenzo Yachts UK team via [email protected].
Join Sanlorenzo Yachts UK at this year’s Monaco Yacht Show, taking place from 23-26 September 2026.
Experience the excellence, innovation and unmistakable Italian style that define Sanlorenzo in Monaco’s iconic Port Hercule marina. This year’s show will feature an an exceptional lineup, including the new Sanlorenzo 74Steel and Bluegame’s flagship BGX83.
To find out more or arrange your exclusive tour, contact the Sanlorenzo Yachts UK team at [email protected], or complete the booking form below.
Bluegame has unveiled the new BG64, completing its celebrated BG range by applying its defining architectural philosophy to the 64-foot segment for the very first time.
Combining the seamless indoor-outdoor living experience of the BG74 with the proven engineering platform of the BGX63, the BG64 introduces the full Bluegame experience to a broader community of owners, fulfilling the brand’s ambition to offer “A Bluegame for every Bluegamer.”
With three yachts already allocated ahead of its world premiere at the Cannes Yachting Festival, the BG64 begins its journey with strong market confidence, marking an important new chapter for Bluegame as it enters a new era under CEO Gianguido Girotti.
Completing the Bluegame vision
Every Bluegame has challenged convention in its own way. The BG64 completes that story. Since launching the BG74, Bluegame has redefined the relationship between life onboard and life on the water through an architectural approach unlike anything else in the market.
Now with the BG64 it is realising that same experience within a more compact yacht. The result is a yacht that remains unmistakably Bluegame while opening the brand to a broader community of owners.
Gianguido Girotti, CEO of Bluegame, says: “The BG64 represents an important milestone for Bluegame. While I have the privilege of introducing her to the world as CEO, this yacht is the result of years of vision, creativity and dedication from the entire Bluegame team.
“With our strongest-ever portfolio, spanning 42 to 83 feet, today there is truly a Bluegame for every Bluegamer. The confidence shown by owners even before her world premiere has been tremendously encouraging, and we look forward to welcoming the wider yachting community onboard in Cannes.”
Designed around the Bluegame experience
The challenge behind the BG64 was never simply to create a smaller yacht. It was to preserve the qualities that define every Bluegame without compromise. From the seamless continuity between interior and exterior spaces to the versatility of the upper deck and the exceptional functionality of the stern, every design decision was driven by the desire to deliver the complete Bluegame experience within a new size category.
Luca Santella, Head of Product Strategy at Bluegame, adds: “From the outset, our objective was clear: how do we bring the complete Bluegame experience into 64 feet without losing what makes our yachts unique? That became the guiding principle behind every decision.
“The BG64 delivers the same architectural openness, versatility and connection with the sea that define our larger models, while introducing those qualities to a new generation of owners. For us, the BG64 represents more than a new model. It is the moment the Bluegame family becomes complete.”
Architecture without compromise
Among the defining features of the BG64 is its exceptionally versatile stern. Integrating a lateral opening terrace, generous swim platform and port-side crane into a highly organised layout, it offers a level of functionality rarely found in a yacht of this size.
Together with the uninterrupted connection between the cockpit and interior living spaces, it creates an environment where movement between yacht and sea feels entirely natural.
The iconic Bluegame upper deck remains the social heart of the yacht. Naturally shaded and ventilated, it can also be fully enclosed to suit different climates and cruising conditions, providing owners with exceptional flexibility while preserving the distinctive character that has become synonymous with the BG range. The helm station can be separated from the guest areas, allowing independent owners and crew to enjoy clearly defined spaces on board.
Forward, a generous bow lounge transforms effortlessly between sunbathing area, dining space and private retreat. Designed to maintain privacy even in a marina environment, it significantly extends the yacht’s liveable outdoor space.
The BG64 also retains two fully equipped stern islands – another hallmark of Bluegame design – while the proven BGX63 hull delivers responsive handling, efficiency and seakeeping for which the brand is renowned.
Interiors by Zuccon International Project complete the experience, blending refined craftsmanship with an architectural language that dissolves the traditional boundaries between inside and out.
The BG64 will premiere at the Cannes Yachting Festival this September, where visitors will experience the latest evolution of Bluegame’s distinctive approach to yacht design.
For more information on the new BG64 or to book an appointment to step onboard in Cannes, please contact the Sanlorenzo Yachts UK team via [email protected] or use the form below.
Works by Terry O’Neill CBE, Jeremy Houghton and Jan Erika on display.
13–16 October 2026 | Sanlorenzo Yachts UK Showroom, Mayfair, London
Sanlorenzo Yachts UK will transform its Mayfair showroom into a curated contemporary art gallery this October, presenting a unique four-day exhibition celebrating the enduring relationship between art, design and craftsmanship.
Taking place from 13 – 16 October, during Frieze London one of capital’s most important weeks for contemporary art, the pop-up gallery will be open to all throughout the exhibition, offering art collectors, clients and design enthusiasts the opportunity to discover works by three distinguished British artists in the elegant surroundings of the Sanlorenzo Yachts UK Park Lane showroom.
While timed to coincide with Frieze London, the exhibition is an independent Sanlorenzo UK initiative, inspired by the shipyard’s evolving cultural vision and its new global brand positioning, Tomorrow’s Timeless.
Tomorrow’s Timeless represents Sanlorenzo’s philosophy of creating yachts of enduring value – designs that transcend trends, embrace innovation with purpose and enrich the lives of those who experience them.
Just as every Sanlorenzo yacht is conceived as a bespoke expression of its owner’s individuality, the exhibition explores art as a deeply personal experience. Each artist brings a distinctive perspective, yet all share an approach that values authenticity, emotional connection and lasting relevance over fleeting fashion.
Together, the collection reflects the same principles that define a Sanlorenzo yacht: exceptional craftsmanship, originality, timeless elegance and the ability to create meaningful experiences.
Jan Erika – Rhythm in abstract form
British abstract artist and designer Jan Erika explores the relationship between music, movement and the natural world. A classically trained concert cellist, she translates rhythm and emotion into expressive works characterised by bold brushwork, instinctive colour and organic forms.
Her paintings embody a sense of movement and optimism that feels simultaneously contemporary and enduring, echoing Sanlorenzo’s belief that true design should inspire today while remaining relevant for generations to come.
Terry O’Neill CBE – Capturing timeless cultural icons
The exhibition will also feature works by legendary photographer Terry O’Neill CBE, whose images have become part of modern cultural history.
Across a career spanning more than six decades, O’Neill photographed the defining personalities of politics, music, film and fashion, creating iconic portraits of figures including Audrey Hepburn, David Bowie, The Beatles, Nelson Mandela and every era of James Bond.
His photographs transcend celebrity portraiture to become cultural artefacts – images that continue to resonate decades after they were captured. Their timeless quality perfectly reflects Sanlorenzo’s philosophy of creating lasting value through exceptional vision and craftsmanship.
Jeremy Houghton – Painting the unseen
Renowned for gaining extraordinary access to some of the world’s most exclusive institutions – from Windsor Castle and the Vatican to Wimbledon and the Olympic Games – Jeremy Houghton creates works that focus not simply on what is seen, but on what is experienced.
His distinctive practice is built on observation and distillation, stripping away unnecessary detail to reveal atmosphere, movement and presence. Rather than documenting a moment, Houghton invites viewers to feel it.
This experiential approach closely mirrors the Sanlorenzo ethos, where every yacht is designed not simply to be admired, but to be lived, experienced and remembered.
The pop-up exhibition also marks a significant milestone for the Italian shipyard as it celebrates 10 years of Sanlorenzo Arts – a decade of championing artistic expression through collaborations with internationally acclaimed artists, architects, designers and cultural institutions.
This commitment entered an exciting new chapter with the opening of Casa Sanlorenzo in Venice in 2025, a permanent cultural space dedicated to fostering dialogue between art, design, innovation and craftsmanship.
Nick Hatfield, Managing Director at Sanlorenzo Yachts UK, says: “Art has long been central to Sanlorenzo’s identity. Through Sanlorenzo Arts and our Tomorrow’s Timeless philosophy, we celebrate creativity that stands the test of time – work that combines innovation and craftsmanship with authenticity and emotion.
“Bringing together these three remarkable artists in our Mayfair showroom continues the dialogue between fine art and yacht design, demonstrating how both have the power to inspire, enrich experiences and become enduring expressions of individual taste.”
The pop-up gallery is open from Tuesday 13 to Friday 16 October, 10am – 5pm, at the Sanlorenzo Yachts UK showroom at 61 Park Lane, Mayfair, welcoming visitors throughout the exhibition.
Sanlorenzo celebrates the launch of SHE, with the first unit of its new Sanlorenzo Heritage model entering the water ahead of the yacht’s world première at the Cannes Yachting Festival this September.
Reflecting a direction progressively defined by Sanlorenzo, SHE expresses a quieter vision of luxury yachting, where longevity, restraint and purpose matter more than excess.
A symbol of Sanlorenzo’s synthesis of innovation and tradition, SHE reinterprets 1960s iconic design through contemporary engineering and design, with exteriors by Zuccon International Project and interiors by Piero Lissoni (Lissoni & Partners).
Designed for owners who value substance over spectacle, SHE returns to the principles of proportion, balance and simplicity. Continuous connections between interior and exterior spaces, carefully considered volumes and an emphasis on life on board create a yacht that feels both deeply familiar and unmistakably contemporary.
The strength of this direction is reflected in the market’s response, with the first five units already secured by their future owners, ahead of the yacht’s global launch.
Having launched from Ameglia, SHE will make her world première at the Cannes Yachting Festival from 8–13 September, marking the arrival of a new concept within Sanlorenzo’s portfolio spanning 24 to 74 metres.
Massimo Perotti, Executive Chairman of Sanlorenzo, says: “Innovation rooted in respect for tradition, SHE demonstrates how the most enduring ideas continue to inspire when reinterpreted with a clear and conscious intent.
“Echoing the elegance and balance of the classic navetta through contemporary design and cutting-edge technologies, SHE embodies our belief that true luxury is not measured by trends, but by its ability to endure and remain relevant over time. This is the essence of Sanlorenzo.”
Join us at Swanwick Marina near Southampton from 19–27 September for the inaugural Swanwick Yachting Showcase.
Across nine days, you will have the opportunity to step aboard two exceptional yachts: the Sanlorenzo SX76 and the Bluegame BG54. Together, they represent the distinctive design philosophies of the Sanlorenzo and Bluegame shipyards, combining Italian craftsmanship, innovative engineering and sophisticated styling.
Blending the versatility of an explorer yacht with the elegance of a contemporary flybridge yacht, the Sanlorenzo SX76 offers a unique approach to life on the water.
Measuring 23.75 metres, the SX76 has been conceived for owners who enjoy entertaining, relaxing and exploring in equal measure. Generous exterior spaces flow effortlessly from one to the next, creating an exceptional connection with the sea and making outdoor living central to the onboard experience.
The aft cockpit is furnished with premium Talenti outdoor furniture, including a sofa, chairs and coffee table, providing an elegant setting for socialising. Above, the flybridge offers another inviting entertaining space, complete with a B&B Butterfly modular sofa, an electric height-adjustable folding table, and a fully equipped wet bar featuring a fridge, ice maker and grill.
The interior pairs contemporary Italian design with a warm, understated palette. Designer furnishings, including the Poltrona Frau Fiorile coffee table and the iconic Cassina Utrecht armchair, complement light oak joinery and American walnut flooring throughout the main deck, creating a refined yet welcoming atmosphere.
Accommodation is arranged for up to eight guests across four beautifully appointed cabins. The full-beam owner’s suite, spacious VIP cabin and two twin guest cabins each benefit from their own en-suite bathroom, finished with Emperador marble alongside Fantini Rubinetti fittings and accessories.
This Sanlorenzo SX76 is available for immediate delivery following the show.
The Bluegame BG54 showcases the shipyard’s innovative approach to yacht design, bringing together advanced marine technology with exceptional functionality, ergonomics and performance.
Its distinctive layout centres around an expansive aft deck and a 360-degree cockpit, creating uninterrupted views and a highly sociable environment. Comfortable seating surrounds an extendable dining table, making the space equally suited to relaxed cruising or entertaining family and friends.
At the helm, the signature reverse windshield enhances visibility while providing excellent protection from the elements, delivering confidence and control in a wide range of cruising conditions.
This BG54 is available immediately following the Swanwick Yachting Showcase.
To learn more about either yacht, arrange your private appointment at the Swanwick Yachting Showcase, or discuss ownership services including part-exchange, finance, crew, management or berthing ahead of the event, please contact the Sanlorenzo Yachts UK team via [email protected].
Luxury travel has evolved. Where it was once defined by destination alone, it is now measured by experience – by how it makes us feel, how it restores us, and how it allows us to reconnect.
Increasingly, the world’s most discerning travellers are prioritising wellness and meaningful immersion over spectacle, and anonymity over visibility. Time has become the ultimate luxury, and how it is spent matters profoundly.
In this shift, the ocean has re-emerged as one of the most compelling settings for personal wellbeing. And modern yacht design is reflecting this evolution.
For owners of Sanlorenzo yachts and superyachts, life on the water is no longer simply about escape. It is about intentional rejuvenation – with dedicated wellness spaces transforming each vessel into a private sanctuary at sea.
The enduring power of the sea
Our relationship with the sea has long been intertwined with healing.
For centuries, coastal climates and seawater were prescribed for their restorative properties. In the 18th and 19th centuries, physicians recommended sea air and immersion to treat respiratory and nervous conditions, recognising benefits that science would later substantiate.
Today, research confirms what instinct has always known. Proximity to water lowers cortisol levels, reduces blood pressure and promotes deeper sleep. The rhythmic cadence of waves regulates breathing and encourages meditative states. Negative ions present in sea air are associated with improved mood and enhanced mental clarity.
Even the simple act of gazing across an open horizon can induce a cognitive shift – restoring perspective in an increasingly hyper-connected world.
For many, these effects are reason enough to seek time by the water. For yacht owners, however, the experience deepens further.
A yacht offers not just proximity to the sea, but true immersion within it – the freedom to anchor in crystalline bays, to wake as the sun rises over open water, to swim before breakfast and disconnect entirely.
A yacht as a private wellness retreat
As luxury becomes increasingly aligned with wellbeing and longevity, yacht design has evolved accordingly. Sanlorenzo, long synonymous with bespoke craftsmanship and architectural refinement, has embraced this progression with the thoughtful integration of wellness-inspired spaces across its yacht and superyacht ranges.
Dedicated gyms equipped with state-of-the-art fitness technology are now common features, often positioned to maximise panoramic sea views. When training against an uninterrupted horizon rather than within the confines of a city gym, movement becomes experiential rather than routine – fitness transforms from obligation to indulgence.
On larger superyachts, bespoke spa areas create tranquil sanctuaries complete with massage rooms, beauty suites and hydrotherapy facilities. Hammams and steam rooms, inspired by ancient bathing rituals, echo the historic relationship between water and wellbeing.
Some owners incorporate cold plunge pools or dedicated pilates studios, designed with natural materials and diffused light to cultivate calm. Even exterior spaces are conceived through a wellness lens. Expansive beach clubs at water level create seamless transitions between yacht and sea, encouraging daily swimming and watersports.
Foredeck lounges and upper deck terraces become open-air platforms for sunrise yoga or sunset meditation. Jacuzzi pools evolve beyond social focal points to form part of a holistic approach to relaxation and recovery.
Design that supports longevity
True wellness at sea extends beyond amenities. It is embedded within the design philosophy itself.
Sanlorenzo’s approach to space, light and materiality plays a crucial role in cultivating onboard serenity. Generous glazing maximises natural light, supporting circadian rhythms and reinforcing a continuous connection to the marine environment. Clean architectural lines and neutral tones create visual calm. Owners frequently collaborate with interior designers to incorporate organic textures – stone, wood and linen – softening interiors and mirroring nature’s palette.
Technology, too, contributes meaningfully to wellbeing. Advanced air circulation systems enhance onboard air quality, while state-of-the-art stabilisation ensures smooth cruising and restful nights at anchor. Carefully engineered sound insulation preserves tranquillity, allowing the gentle movement of water against the hull to remain the prevailing soundtrack.
For many yacht owners, wellness is also deeply personal. Galleys are designed to accommodate private chefs specialising in nutrition-led cuisine, with storage to support fresh, locally sourced ingredients collected en route. The yacht becomes a platform not only for relaxation, but for sustained healthy living – whether through structured fitness regimes or simply uninterrupted family time away from external demands.
A shift in ownership mindset
Wellness is no longer an ancillary feature; it is central to how owners conceptualise their yachts.
Increasingly, clients approach new builds and refits with a clear brief: to create a personal environment that enhances physical vitality, mental clarity and emotional connection.
In the UK market, where the Sanlorenzo Yachts UK team works closely with owners throughout the customisation journey, conversations frequently extend beyond aesthetics into lifestyle design. How will the yacht be used? Will mornings begin with exercise or meditation on deck? Is a dedicated treatment room required for visiting therapists? Should the beach club incorporate a sauna with direct access to cold sea immersion?
These discussions reflect a broader cultural shift. Luxury is no longer defined by excess, but by quality of experience. Privacy, space and the ability to curate one’s environment are paramount – and a yacht provides all three in abundance.
The ultimate sanctuary
At its core, wellness is about reconnection – to nature, to family and to self. A Sanlorenzo yacht offers the rare opportunity to step away from land-based complexity and adopt a different rhythm, one dictated by the elements.
In a world that moves relentlessly fast, the sea invites pause. Through considered design and bespoke craftsmanship, Sanlorenzo transforms that invitation into a fully personalised sanctuary – one where wellbeing is not an afterthought, but a guiding principle.
For today’s yacht owner, this is the ultimate expression of luxury: not merely travelling the world’s most beautiful waters, but doing so in a way that restores, revitalises and sustains for years to come.
At a time when parts of both the leisure marine industry and wider luxury sector are grappling with softer demand, economic uncertainty and shifting consumer confidence, the UK representative for Italian shipyard Sanlorenzo is investing in expansion.
While a number of high-end marine and luxury businesses have reduced their physical presence in London in recent years, Sanlorenzo Yachts UK has opened a new showroom in Mayfair – one of the world’s foremost luxury retail and wealth hubs – as it seeks to capitalise on continued demand from the UK’s ultra-high-net-worth community.
The move comes as the wider yacht sector continues to navigate inflationary pressures, geopolitical uncertainty and changing purchasing behaviour. Yet Sanlorenzo Yachts UK, part of the Ancasta Group, says it is continuing to grow, gaining market share and attracting owners away from the British brands that have historically dominated the domestic luxury yacht market.
Nick Hatfield, managing director of Sanlorenzo Yachts UK, believes the company’s performance reflects broader changes taking place at the upper end of both the luxury and marine sectors.
“Given the current geopolitical and economic climate, you might reasonably ask: why London, and why now?” says Hatfield.
“We are seeing a growing interest in yacht culture among the UK’s ultra-high-net-worth community – from clients newly discovering the sector to experienced owners who are becoming increasingly informed, design-aware and selective. Many of these individuals live or work in London, or pass through the capital frequently, so we’re simply going where they are. It’s all about a customer-centric approach.”
He adds that London remains a critical global centre for wealth, luxury services and international mobility, despite well-publicised challenges facing some parts of the UK luxury market.
“For our clients, London continues to be a natural meeting point. Whether they are based in the UK, Europe or further afield, it remains one of the places where international wealth converges.”
Hatfield, who has more than 20 years’ experience in the marine industry, has overseen significant growth since becoming managing director of Sanlorenzo Yachts UK.
Since becoming the UK representative for Sanlorenzo and Bluegame in 2020, the company has sold more than 30 yachts across the Sanlorenzo Group portfolio, while also expanding its pre-owned yacht and superyacht brokerage activity and introducing Sanlorenzo yacht charter services to the UK market.
According to the company, more than 95 per cent of its new yacht buyers are first-time Sanlorenzo customers, with many making the switch from established British – and other well-known European – manufacturers.
“We’re not seeing growth because the market itself is expanding dramatically,” Hatfield says. “Much of our growth is coming from gaining market share. The vast majority of our clients are new to the brand, and many have previously owned yachts from British luxury yacht manufacturers.”
Hatfield believes one reason for this shift is a growing expectation among owners in the 70ft to 100ft segment for the same levels of design, quality and customisation traditionally associated with much larger yachts.
“For many years the industry focused on bringing production yacht concepts up into larger vessels. Sanlorenzo has approached it from the opposite direction, deliberately bringing superyacht standards and thinking down into smaller yachts.
“Owners are looking for quality, individuality and design integrity regardless of size. They’re not necessarily aspiring to own a much bigger yacht; they’re aspiring to own a better one.”
He argues that this positioning has become increasingly relevant as affluent buyers across the luxury sector place greater value on craftsmanship, bespoke experiences and personal expression over simple scale or conspicuous consumption.
The company’s position is also supported by a shipyard that, while publicly listed, remains under stable long-term ownership and is financially robust at a time when ownership changes and restructuring have affected a number of businesses across the global marine industry.
“The strength of the shipyard is an important factor for buyers today,” Hatfield says. “Clients are making long-term purchasing decisions and they want confidence in the company’s future, its investment strategy and its ability to support them over the lifetime of ownership.”
While Sanlorenzo is one of the world’s leading luxury yacht and superyacht builders, producing vessels up to 74 metres in length, Hatfield suggests the company’s future growth is unlikely to come from pursuing ever-larger projects.
“There is a clear understanding of what Sanlorenzo does well. The focus remains on refining the product, enhancing the ownership experience and continuing to innovate within the segments where the brand already has a strong reputation.”
Looking ahead, Hatfield identifies several trends shaping demand among UK yacht owners, many of which mirror broader developments across the luxury lifestyle sector.
These include increased demand for longer-range cruising capabilities, growing interest in charter experiences in more remote and less accessible destinations, and the evolution of yachts into multi-functional environments that support family life, wellness and even remote working.
Above all, he sees personalisation continuing to drive purchasing decisions.
“Owners increasingly want yachts that reflect who they are,” he says. “The demand for individuality is stronger than ever. Clients want spaces, layouts and experiences that feel uniquely theirs, and that trend shows no sign of slowing down.”
For Sanlorenzo Yachts UK, the decision to expand appears to reflect its confidence not only in its own growth trajectory, but also in the resilience of the ultra-high-net-worth market.
Whether the move signals a broader recovery at the luxury end of the marine sector remains to be seen. What it does highlight, however, is that the industry’s wealthiest customers continue to be driven by different priorities – favouring quality, individuality and long-term value over short-term economic concerns
Sanlorenzo Yachts UK is the exclusive representative of Sanlorenzo and Bluegame in the United Kingdom and Ireland and is part of the Ancasta Group.
For more information, please contact the Sanlorenzo Yachts UK team via [email protected] or use the form below.
