The Sanlorenzo Yachts UK team is celebrating two prestigious international awards following recognition from the Sanlorenzo shipyard at the Cannes Yachting Festival 2026.
At an exclusive awards ceremony held during the show, the team received the top Sanlorenzo Brand Representative marketing award of Best 2026 Brand and Experiential Activation, while its specialist Bluegame aftersales team was presented with the Best Service Performance 2026 award.
The two global accolades recognise the UK team’s commitment to representing Sanlorenzo and Bluegame across every stage of the ownership journey, from brand experience and client engagement through to ongoing technical and aftersales support.
Nick Hatfield, Managing Director at Sanlorenzo Yachts UK, comments: “Receiving recognition across two very different areas of our business is a tremendous achievement and testament to the professionalism, dedication and enthusiasm of the entire Sanlorenzo Yachts UK team. It also reflects the invaluable support and close collaboration we enjoy with our colleagues at the Sanlorenzo and Bluegame shipyards in Italy.
“As we continue to strengthen our presence in the UK and Ireland, we are incredibly proud to represent two brands that bring such distinctive and innovative approaches to contemporary luxury yachting.
“From a marketing perspective, 2026 has been an important year for us. The opening of our second UK showroom on Park Lane in London has given us an exciting new platform from which to introduce clients to the world of Sanlorenzo and Bluegame, complementing our presence at international boat shows including Düsseldorf, Palma and Cannes, as well as an expanding programme of more intimate, experiential events.
“Equally important is the recognition received by our Bluegame aftersales team with the Best Service Performance 2026 award. Aftersales is fundamental to the ownership experience and requires considerable expertise, responsiveness and commitment. Our team approaches every challenge with professionalism and a determination to find the right solution for the client, and I am extremely proud to see their work recognised at an international level.”
Sanlorenzo Yachts UK has represented Sanlorenzo and Bluegame in the UK and Ireland since 2020. Part of the Ancasta Group, the business provides new yacht sales, brokerage, charter and comprehensive aftersales support from its Southampton office in Swanwick Marina and London showroom at 61 Park Lane, Mayfair.
Experiential programme continues this autumn
Sanlorenzo Yachts UK’s experiential programme continues its calendar of exclusive events with a four-day pop-up art exhibition at its Park Lane showroom in Mayfair from 13-16 October 2026, coinciding with Frieze London.
The showroom will be transformed into a boutique gallery presenting works by artists Jeremy Houghton and Jan Erika, alongside iconic photography by Terry O’Neill CBE.
Inspired by Sanlorenzo’s evolving cultural vision and its Tomorrow’s Timeless positioning, the exhibition will celebrate the relationship between art, design and craftsmanship, extending the Sanlorenzo approach to creativity beyond the world of yachting and into the heart of London.