Sanlorenzo and Bluegame are excited to announce their presence at Monaco Yacht Show once again. Staged at Port Hercules, the show is one of the most exclusive events in the marine calendar.
Sanlorenzo will exhibit two of its newest Superyacht fleet models: the 57Steel and 44Alloy.
Bluegame will also be back for 2023 with their new BGM75, the first in their new range of high-quality multihull motor yachts.
To express an intention to view, please contact us now.
The new Sanlorenzo 57Steel incorporates the winning features of Sanlorenzo’s 52Steel, such as the float-in garage and beach club with a glass pool, in a larger yacht of 1050 GT.
The Sanlorenzo 44 Alloy is an all-aluminium fast displacement superyacht with a highly innovative layout offering live-aboard solutions never before seen on a yacht of this size. Alloy features a private owner’s suite spanning three levels, complete with sundeck, Jacuzzi and relaxation areas.
The BGM75, the first model of the Bluegame BGM range, does not actually enter the multihull market but creates a new, parallel segment away from other multihulls on the market. First and foremost, she is a luxurious, beautiful motor yacht that ‘by chance’ has not one hull but two.
Renowned for its exclusive location in the beautiful bay of Cannes, this world-famous in-water yachting event will run 12–17 September 2023. As the first show in the boating event calendar, and Europe’s leading in-water boating expo, visitors can expect to see a large variety of motor yachts and sailing boats ranging from 21–65 metres in length.
The Sanlorenzo UK team will be on hand to guide you around the Sanlorenzo or Bluegame yachts that we will have on display or discuss any other yacht from the range.
To express an intention to view, please fill out the form below or contact us now.
Sanlorenzo
Bluegame
In the summer of 2022, we began working on a client’s new build Sanlorenzo SL96A. Sanlorenzo’s approach is entirely bespoke, with the only limitation being the hull shape and exterior profile. So, the vessel is entirely customised to the owner’s wishes, tastes and lifestyle.
Even by the time of signing of the contract, the owner had itemised 411 custom modifications outside the standard factory options list and, to date, this number has now broken the 500 barrier. Unlike any competitor brand, the shipyard have taken this totally in their stride.
Sanlorenzo UK has been liaising closely with Sanlorenzo’s Interior Design Department to support our client at every step of the selection process, helping them choose all furnishing details, inclusive of furniture and supplies.
The build is happening at Sanlorenzo’s shipyard in Ameglia, just south of La Spezia, Italy, with a launch scheduled for April 2024.
Here we take a look at some of the key modifications and how the build is progressing.
For over 60 years, Sanlorenzo has crafted tailor-made motor yachts respecting the style and needs of their owners. Each yacht is the product of a 5-stage customisation process, listening to the customer’s needs.
Sanlorenzo hires leading international designers to understand and illustrate how the customer’s style may look inside the boat, developing individual interior design concepts. We then work together with our clients to create optimal, tailor-made solutions.
Owning a Sanlorenzo also means having the opportunity to choose the materials involved in the build. This choice is not limited to the cladding and coverings but extends to luxury items such as marble and wood flooring. Boat owners can choose each and every detail to best express their personality.
When it comes to furnishings, Sanlorenzo provides customers with a blank canvas. Instead of being tied to the builder’s specifications, clients have the freedom to choose unique freestanding pieces of furniture from renowned Italian brands like Minotti, Natuzzi, Frag, B+B, and more. Modifications can also be made to suit personal tastes and complement the interior style. In this instance, our client has chosen luxurious Minotti “Connery” sofas, a chaise longue, and handcrafted tables by Sanlorenzo. The dining table is also multi-functional and electrically adjustable; it functions as a coffee table by the window when lowered and slid to starboard.
Our client is kept fully informed of the interior design plans throughout the build process, with drawings and updates sent regularly for feedback and/or approval. The galley is an area we have been developing together to ensure the space works seamlessly with their life onboard. For example, the layout features a custom butterfly-wing serving hatch on the starboard side to allow food, drinks and empty plates to be passed between the galley and front-of-house crew quickly and efficiently. Additionally, finishing touches, including a highly durable Dekton worktop, reflect the client’s personal preferences but also practical mindset. Furthermore, the galley is fully equipped with two ovens, a warming drawer, two dishwashers, ample fridge and freezer space, and an abundance of worktop space.
Although the design and configuration of the main living areas take priority, our client has also considered the needs of his long-serving staff. The client has chosen to enhance the crew area with the same door hardware as the rest of the boat as well as fully carpeting the area to dilute the divide between guest and crew areas. The Chief Stewardess/Chef will enjoy the benefits of an enhanced cabin and shower room, and the convenience of multiple laundry appliances. These include two Miele Pro washing machines, two Miele Pro dryers, and one combi washer/dryer. Additionally, the deck and interior crew have access to Spot Zero Water, enhancing the cleaning process inside and outside the boat.
While electric steering remains a relatively recent innovation, our client acknowledges the numerous advantages that come with this groundbreaking technology and has chosen to incorporate it into their SL96A. By eliminating hydraulic pumps and hoses, the installation process becomes notably simpler, and the entire system occupies less space. Moreover, the WorldYachts system boasts exceptional reliability, ensuring that the power steering remains unaffected even if one engine ceases to function.
The vessel is equipped with two 125kg anchors fitted into designated compartments, and each side is equipped with a polished stainless-steel chain. Chain washing pumps are fitted as standard and chain counters have been added, along with each anchor pocket being fitted with a camera and light for easy deployment and retrieval of the ground tackle. The windlasses are 400v AC 3-phase, 4kw with brakes and as a custom addition, our client has also opted for two additional capstans on the foredeck area to facilitate quicker groundline handling and provide a backup retrieval method should the main windlasses fail.
The Sanlorenzo shipyard in La Spezia, Italy, has been building high-quality motor yachts since 1958. It is a boutique firm in the yachting industry, producing only a limited number of made-to-measure units per year. Each yacht is designed and produced according to the specific requests, style, and desires of the individual owner. Building a Sanlorenzo takes time and passion, so the shipyard can only accommodate 50 customers a year. Over the years, the shipyard has launched over 1000 yachts, each one different from the other.
Our client has chosen a five guest-cabin, three crew-cabin layout, but with the ability to use one of the crew cabins as a guest cabin for kids. This means the boat can function like a six guest-cabin boat if required. All eight cabins have ensuite shower rooms, and there’s a day head too. The shower rooms in the VIP cabins have been customized with sliding doors to the sleeping area, to create a feeling of space when left open, and internal glass doors to the WC and shower. And a private inner hallway leading to the Owner’s cabin has been added. The flybridge features a custom dining table with a wrap-around sofa, and there are many furniture modifications in the main saloon including custom cabinets handmade by Sanlorenzo.
Sanlorenzo offers standard silver, gold, and diamond packages for navigation electronics, but our client requested a far superior spec. With Garmin the provider of choice, a total of 11 large and 7 small Garmin touchscreens will be fitted throughout the yacht. Everything will be digitally controlled via an EmpirBus system, and two radars will provide excellent assistance with navigation. A high spec Flir camera delivers superb thermal imaging and night vision. And the steering will be controlled by a state-of-the-art electric fly by wire system
Our client wanted to extend the screen area in the pilothouse and eliminate any metalwork from the arrangement. So, we’ve configured an impressive display of five 22-inch Garmin 8422 screens positioned in a seamless curved design. This is something that has not been done before onboard a Sanlorenzo yacht.
In February 2023, the hull moulding process began in the factory in Italy. Stringers and frames will be put in place, and the hull will be given time to cure before it comes out of the mould at end of April 2023.
In a very private ceremony with the owner in attendance, the keel of the first Sanlorenzo 72Steel was laid. This marks the official start of the construction of this remarkable flagship superyacht.
The 72Steel is an innovative project, yet it maintains Sanlorenzo’s unmistakable style and DNA: an imposing 72-metre-long metal yacht, five decks and a volume of 1850 GT. Due to be launched in 2025, a second unit of the same line has also been sold.
Zuccon International Project and Francesco Paszkowski Design will address the exterior lines and interior design. The 360 degrees design centres around onboard liveability, in which the owner’s cabin will have a dedicated deck. Interiors and exteriors will work together in a smart and functional manner, and feature extensive glazing.
This new protagonist of the Sanlorenzo range will be one of the first yachts of the future, being equipped with a hybrid diesel-electric motor system, the result of the shipyard’s ongoing research into real solutions to reduce the environmental impact of its vessels. This system embodies the best green technology on the market to significantly reduce emissions in the atmosphere and at sea. A high level of onboard comfort is achieved by streamlining spaces dedicated to the engine area, in favour of internal volumes for owners and guests.
At present, there are 22 steel and/or aluminium Sanlorenzo superyachts from 44 to 73 metres under construction. The Superyacht Division continues to record steady growth and reaffirms its leadership in the metal sector with a fleet of 45 vessels in progress.
For more information on the Sanlorenzo 72Steel, please contact us.
Sanlorenzo has launched its first 57Steel superyacht in La Spezia. The launch of this model marks a very important date in the ongoing growth of the Sanlorenzo’s Superyacht Division. This first example is 56.50 meters in length with five decks and a tonnage of 1050 GT. A prototype of the line, it will be delivered to its owner at the beginning of 2023.
In terms of design, Sanlorenzo’s new addition was overseen by Bernardo Zuccon, studio Zuccon International Project. This is the first time he has designed the exterior lines of a superyacht of this size.
“The 57 Steel is an ambitious project behind which there has been an intense amount of typological research. This very important study has been at the centre of Zuccon International Project’s development since the beginning of its collaboration with Sanlorenzo. The aim was to create a craft of around 1050 GT with functional and lifestyle features that are normally found on boats of a larger size. From a design point of view, the most important challenge was to find the right balance between the volume and proportions of the boat. The external lines have a defined and extremely fluid progression in which the yard’s language shines through. We can define 57Steel as “a skillful play of balance between content and container.”
Bernardo Zuccon, Zuccon International Project
This new superyacht allows for indoor and outdoor spaces that are decidedly out of the ordinary and revises the different functions of on-board spaces in a new way. In fact, the layout of the 57Steel alters the traditional balance whereby the wheelhouse, which is normally located at the bow of the upper deck, is relocated to another deck – the bridge deck typical of larger yachts. This offers the possibility of using the upper deck differently. It is here that we find the owner’s cabin overlooking the large Owner’s deck, a private space that guarantees an exclusive view of the sea.
Thanks to the unusual layout, a large full-beam VIP cabin, which can be used as a second owner’s cabin, has also been placed forward on the main deck. This large aft area includes a swimming pool with a transparent bottom that allows light to filter into the beach area below. The beach area can be further extended towards the water thanks to the folding terraces. Designed by Studio Vickers of London, the interiors were created by working closely with the client. This made it possible to create warm and cosy environments that perfectly meet the ideas and wishes of the owner.
”We were tasked with creating a warm, detailed and inviting interior for an experienced owner and his family aboard this 57-metre steel Sanlorenzo. The design process was a huge creative pleasure and the shipyard team responded really well to our design direction, producing a wonderful interior. We were excellently supported by West Nautical’s management and construction team, who were extremely professional. We have worked with Sanlorenzo before and know the care and attention to detail, but on this yacht, it was exceptional.”
John Vickers, Vickers Studio
This 57Steel is the first of four sold units, and another 21 Sanlorenzo superyachts from 44 to 73 meters are currently under construction. A fleet of 45 units are also in progress. As such, the Sanlorenzo Superyacht Division continues to grow steadily and reaffirms itself as a leader in the steel sector.
For more information on the Sanlorenzo 57Steel, please contact us.
Staged from 28 September to 1 October at Port Hercules, the Monaco Yacht Show sees Sanlorenzo’s Superyacht Division exhibit among industry leaders with two of the most successful models in its Superyacht fleet: 62Steel and Alloy. Sanlorenzo also celebrates the sale of its new flagship, the 73Steel, scheduled for delivery to an existing Sanlorenzo owner in 2026. Bluegame’s BG72 and BG42 are also at the show.
With its five decks and a gross tonnage of 1350 tonnes, the Sanlorenzo 62Steel is one of the most esteemed superyachts in the entire industry.
An impressive five-deck metal superyacht, first unveiled at the Monaco Yacht Show in 2021, the 62Steel boasts interior spaces that ensure maximum comfort for all guests. The special feature of this model is encapsulated in the owner’s suite area, an airy space located on the upper deck that offers a breathtaking panoramic view and is connected to an outdoor bow area of over 140 square metres: an entire deck for the exclusive use of the owner. 62Steel is as much about privacy as it is about conviviality, with the main deck area divided between the saloon and dining room and opening outwards onto the large pool with its transparent floor that becomes a sunbathing area when required. Four units of this metal giant have been sold to date, the third of which is scheduled for delivery in early 2023. The fourth unit, the project will grow to a length of 64 metres and will be renamed 64Steel.
Another proud representative of the brand’s values around the world, winner of the World Superyacht Awards 2022, and World Premiering at the show: the Sanlorenzo Alloy.
A fast-displacement model measuring 44.5 metres in length and made entirely of aluminium, Sanlorenzo Alloy is the perfect synthesis of the typological experimentation that the shipyard has been pursuing for years to bring new points of view on board, exploring ever new scenarios to offer owners and their guests. With a layout that moves away from the traditional layout of spaces to take the concept of liveability to the maximum, Alloy is a superyacht that opens up to the seascape by offering surprising spaces to be experienced both inside and outside. These include the owner’s cabin conceived as a private apartment of 147 square metres and organised on three levels connected to each other, with an indoor and an outdoor area.
The collaboration between the Sanlorenzo team and Bernardo Zuccon, who was responsible for the exterior design, made it possible to conceptualise, design and build a three-deck yacht that maintains sleek, essential lines and at the same time offers megayacht solutions thanks to its large volumes, in fact the GT are 490, the success of which is testified by the ten units sold to date.
On the docks of the Monaco Yacht Show, the BG72, the fleet’s elder sister, represents the brand’s innovative DNA. Filling a gap in the yachting market, the BG72 brings together admirers of both fly and open boats.
In addition to the disruptive BG72, Bluegame is also presenting the BG42 Big Game. This is an exceptional chase boat to accompany Sanlorenzo’s 62 Steel and Alloy superyachts on display. With this version of the BG42, dedicated to lovers of open sea fishing, Bluegame returns to its roots and expresses all its sporting soul. A model so unique that it will not go unnoticed in the marina, thanks also to the unique hull graphics created by Roberta Verteramo Art-Designer and the first-rate fisherman equipment.
For more information on any of these models, please contact us.
Sanlorenzo’s sustained growth continues, once again confirming its undisputed leadership in the steel superyacht sector with a significant new sale.
Sanlorenzo’s Superyacht Division, recently sold the largest superyacht ever built by the yard, the 73Steel. Nine steel vessels have now been sold in 2022, increasing the 23-strong fleet of 44-73m superyachts currently under construction.
This new steel giant will have an overall length of 73 metres. An innovative diesel-electric propulsion system aimed at minimising emissions, and a completely unconventional layout will take the connection between interior, exterior and nature to a level not seen before. The exterior lines will, once again, be created by the Zuccon International Project studio, while the décor promises to be innovative and revolutionary.
“The design of the new 73Steel represents a fascinating new chapter in the yard’s history, not only because of its size, which is currently the largest ever built, but also because it is a testament to how strongly the company believes in the evolution and importance of a complex market such as the superyacht market.
The BGM75 benefits from increased stability, large volumes, and reduced fuel consumption, demonstrating the yard’s capacity for sustainable design. The ultra-efficient hull is derived from the America’s Cup. Designed by Philippe Briand, a world-renowned expert in the design of performance hulls, optimisation of the Volvo IPS propulsion system means 50% less power is required than mono hull vessels of the same volume.
Carbon in the hulls and the use of lightweight materials for all non-structural parts including furnishing components, also contribute to an impressive reduction in fuel consumption. An additional detail in sustainability is the production of 5kW of green energy, guaranteed by 56 solar panels that can be installed on the deckhouse.
As designers, we ca be nothing but proud, once again, to participate in this new adventure, basing our project research on the development of a design that, despite the large volumes available, is able to convey a principle of extreme dynamism, sportiness and contemporaneity. It is exactly this subtle dialogue between the search for a strong stylistic identity and a constant inspiration to stylistic features now consolidated within the brand’s DNA, that is the perfect interpretative key to this project.
Each line has been sculpted to emphasise the tension and plasticity of the forms, which seem to be in constant motion, without pause, modifying and adapting themselves with the aim of creating the perfect dialogue between interior and exterior spaces; a dynamic and incessant rhythm that aims at a formal evolvement able to reconstruct every time and in every detail that powerful identifiable language that has always characterised Sanlorenzo products.”
Bernardo Zuccon, Studio Zuccon International Project
73Steel will be designed to create the most intense interaction between ocean and nature on board at multiple levels. This visionary design project perfectly balances form and function, innovation and technology, once again bringing something surprisingly unprecedented on board.
The focus on maximum comfort combined with meticulous attention to aesthetics will create spaces in which family intimacy and privacy will be at the heart of this unparalleled superyacht.
Sanlorenzo’s Ameglia shipyard enters the multihull segment with the build of the new BGM75. This groundbreaking vessel looks to the future; a platform for innovation that confirms the yard’s leadership in sustainability.
Something new is in the air, or rather in the water. But just what is it?
It is the new Bluegame, shrouded in mystery and ready to break the rules.
The BGM75 is the first model in the new BGM range, launching Bluegame into the multihull market. Far removed from conventional multihulls currently on the market, it could be said that Bluegame has created a new segment.
The BGM75, consistent with Sanlorenzo Group’s positioning, is first and foremost a luxurious, beautiful motor yacht that “by chance” has not one hull, but two. Not even considering this new feature can it actually be compared to any existing catamaran on the market; the length-to-width ratio, layout, full-beam owner’s cabin, reduced space required for mooring in the marina, and the cushioned perception of movement at sea, brings it closer to a monohull yacht.
The BGM75 benefits from increased stability, large volumes, and reduced fuel consumption, demonstrating the yard’s capacity for sustainable design. The ultra-efficient hull is derived from the America’s Cup. Designed by Philippe Briand, a world-renowned expert in the design of performance hulls, optimisation of the Volvo IPS propulsion system means 50% less power is required than mono hull vessels of the same volume.
Carbon in the hulls and the use of lightweight materials for all non-structural parts including furnishing components, also contribute to an impressive reduction in fuel consumption. An additional detail in sustainability is the production of 5kW of green energy, guaranteed by 56 solar panels that can be installed on the deckhouse.
Bernardo Zuccon and Piero Lissoni, tried and tested collaborators of the brand, have fully grasped the power of such an avant-garde project, giving a “futuristic” contribution to the external lines and a smart use of the interior volumes; one forgets that they are distributed over two separate hulls.
Always of the moment, maximum comfort, refinement and distinctive liveability are the hallmarks of all Bluegame models.
Alongside the most emblematic examples of the fleet will also be the shipyard’s latest 2022 models.
Sanlorenzo is back in the spotlight at the 62nd Genoa Boat Show, one of the most important events in the sector, which this year is scheduled to take place from 22nd to 27th September 2022. At the Ligurian kermesse the shipyard will be showcasing a fleet of more than 10 vessels, including two new models, presented at the Cannes Yachting Festival and making their debut in Italy, born from the company’s responsible approach: SD90 and SP110.
In an ongoing quest for a greener and more conscientious future, Sanlorenzo presents two extremely innovative boats, the result of an extensive study of solutions aimed at reducing consumption and minimising environmental impact as much as possible through the use of recycled materials, while never losing sight of the exclusivity of the products made and the importance of the experience on the open sea.
To express an intention to view, please fill out the form below or contact us now.
SD90 is the entry-level of the semi-displacement navette range that bears the signature of Zuccon International Project for the exterior design and Patricia Urquiola for the interior. The third chapter in a success story that began with the SD96 and SD118, the SD90 is a project that focuses on transversal technological efficiency, both in terms of the hull, developed in collaboration with Philippe Briand, and in terms of the research into materials.
Structured over two and a half decks, the SD90 features an open fly bridge, lower deck and main deck. The layout is designed to guarantee maximum liveability on board, as can be seen from the new features introduced both externally and internally that give a totally new perception of space compared to the other navettes in the same range.
The SD90’s interiors are designed by Patricia Urquiola with an approach based on three main concepts: transformability, connection with the sea and circularity of materials. The flexibility of the SD90’s interiors allows the boat to adapt to the different needs of those who will live in it, evolving and transforming itself through novel solutions of furnishings and configurations. The spaces are permeated by a style strongly evocative of the marine world, which in every detail seeks the maximum connection between interior and exterior, and great care was taken in the design to research and use raw materials from alternative sources.
Pursuing research into the development of low environmental impact technologies but never neglecting the importance of the driving and sailing experience, Sanlorenzo presents the SP110. The shipyard’s first open coupé, opening the door to the world of sports yachts, the SP110 is part of the “Smart Performance” range that combines innovation and sustainability with a design that favours maximum comfort.
SP110 is a project, born from Tilli Antonelli’s experience, which aims to guarantee the highest performance with the maximum energy efficiency, thanks to the use of fractional motorisation, the development of a hull optimised for hydrojet propulsion and the use of lightweight materials. The exteriors designed by Bernardo Zuccon render tangible from the very first glance the strongly emotional character of this vessel which combines attention to sustainability with unparalleled liveability.
The interiors designed by Piero Lissoni are characterised by decidedly unexpected spaces and are arranged on two levels that are not separated from each other, creating a “vertical loft” that facilitates and simplifies conviviality, for an interior and exterior liveability that is unequalled on a boat of this type. The layout is totally unique, consisting of large areas that can be utilised in a variety of ways, and is characterised by a minimalism that perfectly embraces the overall design philosophy of the SP110 and embodies Sanlorenzo’s vision in which the founding principles of sustainability, comfort and exclusivity converge.
Completing the fleet on view in Genoa will be nine examples representing the technological innovation, tailor-made approach and tradition that have always strongly distinguished Sanlorenzo yachts.
Sanlorenzo
Bluegame
The superyacht and high-end motor yacht market is growing, especially in the sub 30m category and, according to the recent Global Order Book, Italian shipyards are leading the way by generating the greatest volume of yacht sales by unit globally. Nick Hatfield, Sales Manager at Sanlorenzo Yachts UK and Ireland, explains why the Italians are set to give the British motorboat manufacturers a run for their money in the UK.
As with most things Italian, their yachts are sleek, stylish and with uncompromising attention to detail – think Ferrari, Gucci and Bulgari for inspiration. The exclusive Italian motor yacht brands, such as Sanlorenzo and Bluegame, deliver these qualities with a point of difference: customisation.
“As the motoryacht market developed, everything started to look the same,” says Nick. “Manufacturers were using the same person to design the boat, its hull and the interior. Designers were creating fabulous interiors for villas and apartments which are much more suited to the task, but the boating industry wasn’t using them at that time.
“Sanlorenzo was the first brand to really tailor make a yacht in terms of customisation. It looked outside the industry for specialist talent and brought in big-name designers. The idea was that if someone was renovating their home, the designers could understand their preferences and translate these into the interior of their yacht.”
Many boating brands, including British builders, have followed suit and offer basic customisation for their clients, but the Italian brands have raised the game further.
“There are different levels of customisation,” Nick explains. “When buying a suit, you can walk into a shop and pick a suit off the shelf which will fit perfectly adequately. You could then take that suit to a tailor, who’d modify it to fit better. This is basic customisation and is what customisation means for many motorboat manufacturers; you take the base design and ‘customise’ it aesthetically with a different leather or wood finish.
“Alternatively, you could visit a tailor who starts with a piece of material. Everything is then made to measure for you, to your exact requirements. This is what Sanlorenzo and Bluegame offer as standard when they say ‘customisation.’
“We start with a hull, which is characteristically Sanlorenzo, but interior wise, it’s completely tailor-made. We bring in designers from all over the world, ensuring that fixtures, fittings and fabrics are all exactly what and where the client wishes. If they don’t like the galley location for example, we move it!”
However, this doesn’t apply to the exterior aesthetic: “Having spent a lot of time designing a boat that is classically beautiful with its iconic windows, providing a look not seen on any other vessel, Sanlorenzo understandably doesn’t want to play around with the external design,” explains Nick.
Having a tailor-made yacht does come at a premium cost, but many clients are willing to pay extra to get exactly what they want and to have a yacht which is truly unique to them.
The attention to detail that these brands offer is also catching the eye of potential owners in the UK.
One UK owner who purchased a Sanlorenzo last year says: “I have a yacht which is completely tailored to me, and I can’t begin to say how impressed I am with the attention to detail onboard. The ugly air intakes on the sides have been cleverly hidden, and the join where the hull and the deck meet aren’t visible, giving a beautifully clean hull.”
“It’s also a very quiet yacht – the level of consideration that’s gone into the removal of sound and vibration is second to none, with all rails and metalwork mounted on anti-vibration pads. This isn’t something I’ve experienced on my previous boats from a British manufacturer.”
But it’s not just Sanlorenzo making strides in the UK market; a brand new Bluegame BGX60 has just arrived in the UK. Boasting features not previously seen on this type of craft, it was chosen for its alternative approach to boat design, and it certainly turned heads at the recent British Motor Yacht Show.
“It seems that 60ft flybridge motorboats predominantly have the same layout across the brands. Designs haven’t changed for 20 years,” says the new owner, Mr Jones. “I wanted something different. The design of the Bluegame is both disruptive and innovative, providing a multifunctional layout and unprecedented space. The high level of standard specification, combined with robust engineering and redundancy normally associated with bluewater cruising yachts, really makes Bluegame stand head and shoulders above the norm.”
Nick continues: “Previously, Italian brands relied on selling to British owners through their Mediterranean dealer network. But as demand for larger motor yachts increases in the UK, Italian brands are opening local offices, offering services and support for their yachts to make them more attractive than before.”
With growing representation in the UK and a hunger to offer a point of difference, the Italian brands are certainly turning heads and making a significant impression on the market.
