Sanlorenzo revealed the next chapter of its long-term development at the Cannes Yachting Festival, led by the world premiere of SHE: a unique 25.5-metre yacht bringing the company’s heritage into dialogue with the very best of contemporary Italian design, technology and new expectations of life at sea.
With the first six units already secured by owners ahead of her first public presentation in Cannes this week, SHE leads Sanlorenzo’s significant Maison-wide presence at Europe’s leading yachting showcase, providing the clearest expression yet of Tomorrow’s Timeless: the philosophy guiding the evolution of the brand through visionary progress and timeless elegance.
“Our ambition is to keep evolving with discipline,” said Massimo Perotti, Executive Chairman of Sanlorenzo.
“That means preserving what makes Sanlorenzo distinctive while continuing to invest in the ideas that can shape our future. The strength of the business gives us confidence to do that with a long-term perspective, while remaining focused on quality, exclusivity and the relationship we have with each owner.
“Premiered here in Cannes, SHE has a special meaning for Sanlorenzo, bringing together where we come from and where we are going. She reflects the elegance and craftsmanship that have defined our company for almost seventy years, interpreted through the design, technology and sensitivity of today.
“That same philosophy now extends across an increasingly comprehensive and complementary portfolio: through the continued innovation of Sanlorenzo and Bluegame, and through Nautor Swan, whose extraordinary heritage gives us another distinctive platform for long-term growth.”
Momentum: Brand differentiation translating into sustainable growth
The world premiere of SHE comes at a moment of continued commercial strength for Sanlorenzo, with growth across all key financial indicators and sustained demand providing further evidence of the resilience of its business model.
In H1 2026, Net Revenues New Yachts grew by 35.4% year-on-year in the Americas, 35.8% in Asia Pacific and 22.7% in Middle East Africa.
Order Intake increased 18.3% to €496.4 million, with Q2 2026 marking the eighth consecutive quarter of year-on-year growth. Gross Backlog stood at €1,498.9 million, with 89% secured by final clients, while Net Backlog reached €1,027.6 million, providing strong visibility over future production.
Sanlorenzo has consequently confirmed both its 2026 Guidance and 2026–2028 Business Plan targets, while maintaining a Net Cash Position of €49.4 million at 30 June 2026 following €37.0 million of dividend payments.
Outside the European domestic market, demand remained particularly dynamic internationally, with H1 growth of 35.4% in the Americas, 35.8% in Asia Pacific, 22.7% in Middle East Africa.
The performance reflects a model built around long-term value rather than volume: disciplined production, Made to Measure co-creation, continued investment in innovation and design, and close relationships with an international community of owners and connoisseurs.
These strengths continue to support Sanlorenzo’s differentiation as client priorities evolve towards greater emphasis on wellbeing, longevity, privacy and emotional experience. For the brand, that evolution is increasingly expressed through yachts centred on calm, space, connection with the sea and highly individual ways of living on board.
This momentum provides the foundation for an important second half of 2026, with new product premieres across the autumn boat-show season and continued innovation throughout the Group’s portfolio.
Ten years of culture as a source of inspiration and differentiation
2026 also marks ten years since the beginning of what has become Sanlorenzo Arts, reflecting a decade-long dialogue between the Maison and the worlds of art, architecture and design.
What began with Sanlorenzo’s presence at Art Basel Miami Beach in 2016 has developed into a sustained programme of institutional partnerships, commissions and exhibitions, including relationships with Art Basel and the Peggy Guggenheim Collection, as well as Sanlorenzo’s support of the Italian Pavilion at the Venice Biennale.
The opening of Casa Sanlorenzo in Venice in 2025 established a permanent home for this cultural dialogue. Its first full-year programme in 2026 includes Waves, Sanlorenzo’s first proprietary exhibition presented during the Venice Biennale, alongside its participation in Homo Faber in Città, organized by the Michelangelo Foundation.
Over the past decade, this engagement with culture has become an increasingly distinctive part of Sanlorenzo’s identity, bringing new perspectives from art, architecture and design into the way the Maison approaches creativity, experience and innovation.
Road to 2030: From technology to implementation
Sanlorenzo also outlines in Cannes further progress in its Road to 2030 strategy, continuing to invest in solutions capable of reducing the environmental impact of yachting.
Cannes was the perfect stage to receive RINA certification for Sanlorenzo’s Life Mystic project, reducing emissions from internal combustion engines using methanol.
The bi-fuel engine prototype has been completed and testing is completed. Future market introduction will be aligned with alternative-fuel availability and owner demand.
The focus is consequently expanding beyond the yacht itself to the infrastructure required to support wider adoption.
Through the Venice Call for Maritime Action, presented during Venice Climate Week 2026, Sanlorenzo is encouraging policymakers, ports, coastal cities and industry partners to accelerate the development of alternative-fuel and electrification infrastructure. The company is also actively supporting the development of the Mediterranean’s first bio methanol production facility at the Port of Olbia in Sardinia.
In parallel, Sanlorenzo is increasing the use of lower-impact materials across its yachts, including alternative teak introduced on SHE and low emissions resins in composite structural parts, together with exploration of natural fibres for yacht components. A new strategic collaboration with BYD Energy Storage is also focused on developing next-generation onboard battery and energy-management systems for superyachts.
The partnership establishes BYD Energy Storage as Technology Supplier and Official Battery Supplier to Sanlorenzo, creating a framework for joint research and development across battery performance, energy efficiency and onboard electrification.
Together, these programmes reflect a broader principle within Sanlorenzo’s innovation strategy: advancing technology alongside the infrastructure, partnerships and owner experience required to make its application meaningful.
Three distinctive brands, one complementary portfolio
As demonstrated in Cannes, Sanlorenzo’s philosophy of purposeful innovation now extends across every segment of yachting through the distinct identities of Sanlorenzo, Bluegame and Nautor Swan.
Each brings its own history, character and expertise to an increasingly complementary portfolio designed around different owner experiences. Sanlorenzo brings its Made to Measure philosophy and design leadership to the pinnacle of motor yachts and superyachts. Bluegame explores new ways of moving across and experiencing the water, acting as a laboratory for unconventional ideas and emerging technologies. Nautor Swan brings sixty years of sailing heritage, performance, craftsmanship and a community like no other into a new era.
This development is an established management team structured for the Group’s next phase of growth, with Tommaso Vincenzi leading the Sanlorenzo brand and Gianguido Girotti serving as CEO of both Bluegame and Nautor Swan, alongside the Group’s senior functional leadership.
Across the portfolio, the strategy remains centred on five enduring strengths: pioneering technology; innovation within tradition; operational excellence; a distinctive international distribution network; and a brand-led, owner-centric approach.
‘The Bluevolution’: A new era for Bluegame
Cannes also marks an important new chapter for Bluegame, with the world premiere of the BG64 representing the first major product introduction under Gianguido Girotti’s leadership.
The new model brings Bluegame’s distinctive architectural approach into the 64-foot segment, combining the open spatial continuity developed through the BG74 with the proven platform of the BGX63.
The BG64 completes the BG range while remaining grounded in the four principles that define the brand: a unique concept, unconventional personality, marine seaworthiness and deep technical know-how.
Its debut begins what Bluegame describes as ‘The Bluevolution’: the next stage in the development of a brand built around challenging established categories and creating new ways to experience the sea.
Nautor Swan, meanwhile, begins its 60th anniversary celebrations with the Swan 80, opening a new chapter for the Maxi range and bringing true Maxi capability into a more agile, owner-focused format.
Together, these launches demonstrate how the Group’s growing portfolio creates new opportunities while preserving the individuality, heritage and expertise of each brand.
For Sanlorenzo, Cannes brings together product innovation, brand development and sustained business performance as evidence of a strategy built around the positive tensions of innovation with tradition: continuing to evolve while preserving the qualities that have made the Group’s brands distinctive over time.
It is this balance between enduring character and continual progress that defines Tomorrow’s Timeless.
Sanlorenzo has reported continued growth in the first half of 2026, with order intake reaching €496.4 million – an increase of 18.3% compared with the same period in 2025.
The results reinforce the Group’s positive trajectory as it continues to implement its 2026–2028 Tomorrow’s Timeless Business Plan, unveiled on 8 May 2026.
Commenting on the results, Sanlorenzo Chairman and CEO Massimo Perotti said they “confirm the validity of the direction” outlined in the Business Plan, highlighting continued growth in order intake and the visibility provided by the Group’s substantial backlog for future production planning.
Net revenues from new yachts reached €471.3 million during the first half of 2026, an increase of 3.8% year on year.
The Superyacht Division delivered the strongest revenue growth, increasing by 12.4% to €154.1 million, while the Yacht Division generated revenues of €232.8 million, up 3.1%.
Bluegame remained broadly stable at €43.6 million, while Nautor Swan recorded revenues of €40.9 million, a decline of 13.9%.
The Group recorded particularly strong growth across several key international markets.
Revenues in the Americas increased by 35.4% to €129 million, while Asia-Pacific grew by 35.8% to €73.9 million. Revenues from the Middle East and Africa rose by 22.7% to €45.8 million.
European revenues were €222.6 million, down 16.6% compared with the first half of 2025.
Profitability also increased during the first six months of the year.
EBITDA rose by 3.7% to €83.5 million, with an EBITDA margin of 17.7%, reflecting Sanlorenzo’s continued focus on maintaining margins alongside controlled growth.
EBIT increased by 3.9% to €62.2 million, while Group net profit reached €49.1 million, an increase of 5.4%, supported by improved operating profitability.
Sanlorenzo’s order backlog stood at €1.5 billion at 30 June 2026, an increase of 4.1% year on year, with 89% of orders already sold to final clients.
Of the total backlog, €831.7 million relates to 2026, providing 83% coverage of the midpoint of Sanlorenzo’s 2026 revenue guidance. A further €667.2 million relates to subsequent years.
Net backlog – representing revenue yet to be recognised from secured contracts – reached €1.03 billion, an increase of 4.3%.
First-half order intake increased by 18.3% to €496.4 million, taking the book-to-bill ratio above 1x. Second-quarter order intake was €273.2 million, up 13.1%, marking eight consecutive quarters of year-on-year order intake growth.
Sanlorenzo ended June 2026 with a net cash position of €49.4 million, compared with €20.1 million at the end of 2025 and net debt of €8.3 million at the end of June 2025.
Operating cash flow increased significantly, reaching €96.5 million compared with €23.6 million in the corresponding period, while free cash flow rose to €80.2 million from €7.5 million.
Sanlorenzo has maintained its full-year 2026 guidance.
The Group continues to target net revenues from new yachts of between €980 million and €1.02 billion, EBITDA of €180 million to €192 million, EBIT of €140 million to €147 million and Group net profit of €108 million to €114 million.
Sanlorenzo has also confirmed its 2028 targets, including annual net revenue growth of at least 6%, an EBITDA margin of at least 19% and an EBIT margin of at least 14.5%.
At the heart of Sanlorenzo’s 2026–2028 Tomorrow’s Timeless Business Plan is a strategy of measured, sustainable growth, prioritising value over volume while protecting the exclusivity that defines the Group’s brands.
Future growth is expected to be supported by continued new product development across both its motor yacht and sailing yacht divisions, improvements in operational efficiency and further expansion of its direct distribution network.
The Group’s distribution platforms – including Simpson Marine in Asia-Pacific, Sanlorenzo of the Americas and the Sanlorenzo MED network – are expected to further strengthen relationships with final clients while increasing Sanlorenzo’s control over both sales and after-sales activities.
Looking ahead to the forthcoming international boat shows, Massimo Perotti concluded: “We look ahead to the autumn boat show season with confidence. In the coming months, we will unveil important new products and continue our innovation journey across the entire Group.
“We approach this phase with the same rigorous execution, strategic vision and constant focus on value creation that have underpinned the results achieved to date.”
Massimo Perotti
Taking place from 8–13 September 2026, the Cannes Yachting Festival returns to one of the most iconic destinations on the French Riviera.
From the historic Port Vieux marina, nestled at the foot of Cannes’ charming Suquet district, the expert team at Sanlorenzo Yachts UK will present an exceptional collection of Sanlorenzo and Bluegame yachts, showcasing the very best in yacht design and craftsmanship.
Among the highlights will be the world debut of Sanlorenzo SHE, the remarkable new 25.5-metre yacht that celebrates the enduring elegance and heritage of Italian yacht building while embodying a progressive vision for design, sustainability and the contemporary on water lifestyle.
Other stunning Sanlorenzo models on display include, the SL86A, SL96A, SL110A, SL120A, SD90, SD118, SX88, SX100, and SP92.
Also making her world debut will be the Bluegame BG64. The latest model in Bluegame’s acclaimed BG range, the BG64 remains true to the brand’s pioneering spirit, pushing beyond conventional boundaries with its distinctive design, versatility and innovative approach to life at sea.
The BGM75, BGF45, BGX83, BG64 and BG74 will also be on show, highlighting Bluegame’s game-changing design credentials.
As one of the most highly anticipated events in the international yachting calendar, the 2026 Cannes Yachting Festival promises an extraordinary showcase of innovation, style and excellence – and is an occasion not to be missed.
For more information or to book an appointment at the Cannes Yachting Festival please contact the Sanlorenzo Yachts UK team via [email protected].
Adding a touch of Italian style to the autumn boat show calendar, the 66th edition of the Salone Nautico, Genoa Boat Show, takes place from 1-6 October 2026.
Slightly later than usual this year, the Genoa Boat Show is a highlight of the international yachting calendar and, as the home show for Sanlorenzo and Bluegame, promises an exceptional celebration of Italian design, innovation and craftsmanship.
Bluegame will present an impressive line-up, including the new BG64 and flagship BGX83, alongside the BGX63, BG74, BGM75 and BGF45.
To discover what it means to own a timeless Sanlorenzo or innovative Bluegame yacht, contact the expert Sanlorenzo Yachts UK team to arrange a private appointment via [email protected], or use the booking form below.
Join Sanlorenzo Yachts UK at this year’s Monaco Yacht Show, taking place from 23-26 September 2026.
Experience the excellence, innovation and unmistakable Italian style that define Sanlorenzo in Monaco’s iconic Port Hercule marina. This year’s show will feature an an exceptional lineup, including the new Sanlorenzo 74Steel and Bluegame’s flagship BGX83.
To find out more or arrange your exclusive tour, contact the Sanlorenzo Yachts UK team at [email protected], or complete the booking form below.
Bluegame has unveiled the new BG64, completing its celebrated BG range by applying its defining architectural philosophy to the 64-foot segment for the very first time.
Combining the seamless indoor-outdoor living experience of the BG74 with the proven engineering platform of the BGX63, the BG64 introduces the full Bluegame experience to a broader community of owners, fulfilling the brand’s ambition to offer “A Bluegame for every Bluegamer.”
With three yachts already allocated ahead of its world premiere at the Cannes Yachting Festival, the BG64 begins its journey with strong market confidence, marking an important new chapter for Bluegame as it enters a new era under CEO Gianguido Girotti.
Completing the Bluegame vision
Every Bluegame has challenged convention in its own way. The BG64 completes that story. Since launching the BG74, Bluegame has redefined the relationship between life onboard and life on the water through an architectural approach unlike anything else in the market.
Now with the BG64 it is realising that same experience within a more compact yacht. The result is a yacht that remains unmistakably Bluegame while opening the brand to a broader community of owners.
Gianguido Girotti, CEO of Bluegame, says: “The BG64 represents an important milestone for Bluegame. While I have the privilege of introducing her to the world as CEO, this yacht is the result of years of vision, creativity and dedication from the entire Bluegame team.
“With our strongest-ever portfolio, spanning 42 to 83 feet, today there is truly a Bluegame for every Bluegamer. The confidence shown by owners even before her world premiere has been tremendously encouraging, and we look forward to welcoming the wider yachting community onboard in Cannes.”
Designed around the Bluegame experience
The challenge behind the BG64 was never simply to create a smaller yacht. It was to preserve the qualities that define every Bluegame without compromise. From the seamless continuity between interior and exterior spaces to the versatility of the upper deck and the exceptional functionality of the stern, every design decision was driven by the desire to deliver the complete Bluegame experience within a new size category.
Luca Santella, Head of Product Strategy at Bluegame, adds: “From the outset, our objective was clear: how do we bring the complete Bluegame experience into 64 feet without losing what makes our yachts unique? That became the guiding principle behind every decision.
“The BG64 delivers the same architectural openness, versatility and connection with the sea that define our larger models, while introducing those qualities to a new generation of owners. For us, the BG64 represents more than a new model. It is the moment the Bluegame family becomes complete.”
Architecture without compromise
Among the defining features of the BG64 is its exceptionally versatile stern. Integrating a lateral opening terrace, generous swim platform and port-side crane into a highly organised layout, it offers a level of functionality rarely found in a yacht of this size.
Together with the uninterrupted connection between the cockpit and interior living spaces, it creates an environment where movement between yacht and sea feels entirely natural.
The iconic Bluegame upper deck remains the social heart of the yacht. Naturally shaded and ventilated, it can also be fully enclosed to suit different climates and cruising conditions, providing owners with exceptional flexibility while preserving the distinctive character that has become synonymous with the BG range. The helm station can be separated from the guest areas, allowing independent owners and crew to enjoy clearly defined spaces on board.
Forward, a generous bow lounge transforms effortlessly between sunbathing area, dining space and private retreat. Designed to maintain privacy even in a marina environment, it significantly extends the yacht’s liveable outdoor space.
The BG64 also retains two fully equipped stern islands – another hallmark of Bluegame design – while the proven BGX63 hull delivers responsive handling, efficiency and seakeeping for which the brand is renowned.
Interiors by Zuccon International Project complete the experience, blending refined craftsmanship with an architectural language that dissolves the traditional boundaries between inside and out.
The BG64 will premiere at the Cannes Yachting Festival this September, where visitors will experience the latest evolution of Bluegame’s distinctive approach to yacht design.
For more information on the new BG64 or to book an appointment to step onboard in Cannes, please contact the Sanlorenzo Yachts UK team via [email protected] or use the form below.
Works by Terry O’Neill CBE, Jeremy Houghton and Jan Erika on display.
13–16 October 2026 | Sanlorenzo Yachts UK Showroom, Mayfair, London
Sanlorenzo Yachts UK will transform its Mayfair showroom into a curated contemporary art gallery this October, presenting a unique four-day exhibition celebrating the enduring relationship between art, design and craftsmanship.
Taking place from 13 – 16 October, during Frieze London one of capital’s most important weeks for contemporary art, the pop-up gallery will be open to all throughout the exhibition, offering art collectors, clients and design enthusiasts the opportunity to discover works by three distinguished British artists in the elegant surroundings of the Sanlorenzo Yachts UK Park Lane showroom.
While timed to coincide with Frieze London, the exhibition is an independent Sanlorenzo UK initiative, inspired by the shipyard’s evolving cultural vision and its new global brand positioning, Tomorrow’s Timeless.
Tomorrow’s Timeless represents Sanlorenzo’s philosophy of creating yachts of enduring value – designs that transcend trends, embrace innovation with purpose and enrich the lives of those who experience them.
Just as every Sanlorenzo yacht is conceived as a bespoke expression of its owner’s individuality, the exhibition explores art as a deeply personal experience. Each artist brings a distinctive perspective, yet all share an approach that values authenticity, emotional connection and lasting relevance over fleeting fashion.
Together, the collection reflects the same principles that define a Sanlorenzo yacht: exceptional craftsmanship, originality, timeless elegance and the ability to create meaningful experiences.
Jan Erika – Rhythm in abstract form
British abstract artist and designer Jan Erika explores the relationship between music, movement and the natural world. A classically trained concert cellist, she translates rhythm and emotion into expressive works characterised by bold brushwork, instinctive colour and organic forms.
Her paintings embody a sense of movement and optimism that feels simultaneously contemporary and enduring, echoing Sanlorenzo’s belief that true design should inspire today while remaining relevant for generations to come.
Terry O’Neill CBE – Capturing timeless cultural icons
The exhibition will also feature works by legendary photographer Terry O’Neill CBE, whose images have become part of modern cultural history.
Across a career spanning more than six decades, O’Neill photographed the defining personalities of politics, music, film and fashion, creating iconic portraits of figures including Audrey Hepburn, David Bowie, The Beatles, Nelson Mandela and every era of James Bond.
His photographs transcend celebrity portraiture to become cultural artefacts – images that continue to resonate decades after they were captured. Their timeless quality perfectly reflects Sanlorenzo’s philosophy of creating lasting value through exceptional vision and craftsmanship.
Jeremy Houghton – Painting the unseen
Renowned for gaining extraordinary access to some of the world’s most exclusive institutions – from Windsor Castle and the Vatican to Wimbledon and the Olympic Games – Jeremy Houghton creates works that focus not simply on what is seen, but on what is experienced.
His distinctive practice is built on observation and distillation, stripping away unnecessary detail to reveal atmosphere, movement and presence. Rather than documenting a moment, Houghton invites viewers to feel it.
This experiential approach closely mirrors the Sanlorenzo ethos, where every yacht is designed not simply to be admired, but to be lived, experienced and remembered.
The pop-up exhibition also marks a significant milestone for the Italian shipyard as it celebrates 10 years of Sanlorenzo Arts – a decade of championing artistic expression through collaborations with internationally acclaimed artists, architects, designers and cultural institutions.
This commitment entered an exciting new chapter with the opening of Casa Sanlorenzo in Venice in 2025, a permanent cultural space dedicated to fostering dialogue between art, design, innovation and craftsmanship.
Nick Hatfield, Managing Director at Sanlorenzo Yachts UK, says: “Art has long been central to Sanlorenzo’s identity. Through Sanlorenzo Arts and our Tomorrow’s Timeless philosophy, we celebrate creativity that stands the test of time – work that combines innovation and craftsmanship with authenticity and emotion.
“Bringing together these three remarkable artists in our Mayfair showroom continues the dialogue between fine art and yacht design, demonstrating how both have the power to inspire, enrich experiences and become enduring expressions of individual taste.”
The pop-up gallery is open from Tuesday 13 to Friday 16 October, 10am – 5pm, at the Sanlorenzo Yachts UK showroom at 61 Park Lane, Mayfair, welcoming visitors throughout the exhibition.
Sanlorenzo celebrates the launch of SHE, with the first unit of its new Sanlorenzo Heritage model entering the water ahead of the yacht’s world première at the Cannes Yachting Festival this September.
Reflecting a direction progressively defined by Sanlorenzo, SHE expresses a quieter vision of luxury yachting, where longevity, restraint and purpose matter more than excess.
A symbol of Sanlorenzo’s synthesis of innovation and tradition, SHE reinterprets 1960s iconic design through contemporary engineering and design, with exteriors by Zuccon International Project and interiors by Piero Lissoni (Lissoni & Partners).
Designed for owners who value substance over spectacle, SHE returns to the principles of proportion, balance and simplicity. Continuous connections between interior and exterior spaces, carefully considered volumes and an emphasis on life on board create a yacht that feels both deeply familiar and unmistakably contemporary.
The strength of this direction is reflected in the market’s response, with the first five units already secured by their future owners, ahead of the yacht’s global launch.
Having launched from Ameglia, SHE will make her world première at the Cannes Yachting Festival from 8–13 September, marking the arrival of a new concept within Sanlorenzo’s portfolio spanning 24 to 74 metres.
Massimo Perotti, Executive Chairman of Sanlorenzo, says: “Innovation rooted in respect for tradition, SHE demonstrates how the most enduring ideas continue to inspire when reinterpreted with a clear and conscious intent.
“Echoing the elegance and balance of the classic navetta through contemporary design and cutting-edge technologies, SHE embodies our belief that true luxury is not measured by trends, but by its ability to endure and remain relevant over time. This is the essence of Sanlorenzo.”
Join us at Swanwick Marina near Southampton from 19–27 September for the inaugural Swanwick Yachting Showcase.
Across nine days, you will have the opportunity to step aboard two exceptional yachts: the Sanlorenzo SX76 and the Bluegame BG54. Together, they represent the distinctive design philosophies of the Sanlorenzo and Bluegame shipyards, combining Italian craftsmanship, innovative engineering and sophisticated styling.
Blending the versatility of an explorer yacht with the elegance of a contemporary flybridge yacht, the Sanlorenzo SX76 offers a unique approach to life on the water.
Measuring 23.75 metres, the SX76 has been conceived for owners who enjoy entertaining, relaxing and exploring in equal measure. Generous exterior spaces flow effortlessly from one to the next, creating an exceptional connection with the sea and making outdoor living central to the onboard experience.
The aft cockpit is furnished with premium Talenti outdoor furniture, including a sofa, chairs and coffee table, providing an elegant setting for socialising. Above, the flybridge offers another inviting entertaining space, complete with a B&B Butterfly modular sofa, an electric height-adjustable folding table, and a fully equipped wet bar featuring a fridge, ice maker and grill.
The interior pairs contemporary Italian design with a warm, understated palette. Designer furnishings, including the Poltrona Frau Fiorile coffee table and the iconic Cassina Utrecht armchair, complement light oak joinery and American walnut flooring throughout the main deck, creating a refined yet welcoming atmosphere.
Accommodation is arranged for up to eight guests across four beautifully appointed cabins. The full-beam owner’s suite, spacious VIP cabin and two twin guest cabins each benefit from their own en-suite bathroom, finished with Emperador marble alongside Fantini Rubinetti fittings and accessories.
This Sanlorenzo SX76 is available for immediate delivery following the show.
The Bluegame BG54 showcases the shipyard’s innovative approach to yacht design, bringing together advanced marine technology with exceptional functionality, ergonomics and performance.
Its distinctive layout centres around an expansive aft deck and a 360-degree cockpit, creating uninterrupted views and a highly sociable environment. Comfortable seating surrounds an extendable dining table, making the space equally suited to relaxed cruising or entertaining family and friends.
At the helm, the signature reverse windshield enhances visibility while providing excellent protection from the elements, delivering confidence and control in a wide range of cruising conditions.
This BG54 is available immediately following the Swanwick Yachting Showcase.
To learn more about either yacht, arrange your private appointment at the Swanwick Yachting Showcase, or discuss ownership services including part-exchange, finance, crew, management or berthing ahead of the event, please contact the Sanlorenzo Yachts UK team via [email protected].
Luxury travel has evolved. Where it was once defined by destination alone, it is now measured by experience – by how it makes us feel, how it restores us, and how it allows us to reconnect.
Increasingly, the world’s most discerning travellers are prioritising wellness and meaningful immersion over spectacle, and anonymity over visibility. Time has become the ultimate luxury, and how it is spent matters profoundly.
In this shift, the ocean has re-emerged as one of the most compelling settings for personal wellbeing. And modern yacht design is reflecting this evolution.
For owners of Sanlorenzo yachts and superyachts, life on the water is no longer simply about escape. It is about intentional rejuvenation – with dedicated wellness spaces transforming each vessel into a private sanctuary at sea.
The enduring power of the sea
Our relationship with the sea has long been intertwined with healing.
For centuries, coastal climates and seawater were prescribed for their restorative properties. In the 18th and 19th centuries, physicians recommended sea air and immersion to treat respiratory and nervous conditions, recognising benefits that science would later substantiate.
Today, research confirms what instinct has always known. Proximity to water lowers cortisol levels, reduces blood pressure and promotes deeper sleep. The rhythmic cadence of waves regulates breathing and encourages meditative states. Negative ions present in sea air are associated with improved mood and enhanced mental clarity.
Even the simple act of gazing across an open horizon can induce a cognitive shift – restoring perspective in an increasingly hyper-connected world.
For many, these effects are reason enough to seek time by the water. For yacht owners, however, the experience deepens further.
A yacht offers not just proximity to the sea, but true immersion within it – the freedom to anchor in crystalline bays, to wake as the sun rises over open water, to swim before breakfast and disconnect entirely.
A yacht as a private wellness retreat
As luxury becomes increasingly aligned with wellbeing and longevity, yacht design has evolved accordingly. Sanlorenzo, long synonymous with bespoke craftsmanship and architectural refinement, has embraced this progression with the thoughtful integration of wellness-inspired spaces across its yacht and superyacht ranges.
Dedicated gyms equipped with state-of-the-art fitness technology are now common features, often positioned to maximise panoramic sea views. When training against an uninterrupted horizon rather than within the confines of a city gym, movement becomes experiential rather than routine – fitness transforms from obligation to indulgence.
On larger superyachts, bespoke spa areas create tranquil sanctuaries complete with massage rooms, beauty suites and hydrotherapy facilities. Hammams and steam rooms, inspired by ancient bathing rituals, echo the historic relationship between water and wellbeing.
Some owners incorporate cold plunge pools or dedicated pilates studios, designed with natural materials and diffused light to cultivate calm. Even exterior spaces are conceived through a wellness lens. Expansive beach clubs at water level create seamless transitions between yacht and sea, encouraging daily swimming and watersports.
Foredeck lounges and upper deck terraces become open-air platforms for sunrise yoga or sunset meditation. Jacuzzi pools evolve beyond social focal points to form part of a holistic approach to relaxation and recovery.
Design that supports longevity
True wellness at sea extends beyond amenities. It is embedded within the design philosophy itself.
Sanlorenzo’s approach to space, light and materiality plays a crucial role in cultivating onboard serenity. Generous glazing maximises natural light, supporting circadian rhythms and reinforcing a continuous connection to the marine environment. Clean architectural lines and neutral tones create visual calm. Owners frequently collaborate with interior designers to incorporate organic textures – stone, wood and linen – softening interiors and mirroring nature’s palette.
Technology, too, contributes meaningfully to wellbeing. Advanced air circulation systems enhance onboard air quality, while state-of-the-art stabilisation ensures smooth cruising and restful nights at anchor. Carefully engineered sound insulation preserves tranquillity, allowing the gentle movement of water against the hull to remain the prevailing soundtrack.
For many yacht owners, wellness is also deeply personal. Galleys are designed to accommodate private chefs specialising in nutrition-led cuisine, with storage to support fresh, locally sourced ingredients collected en route. The yacht becomes a platform not only for relaxation, but for sustained healthy living – whether through structured fitness regimes or simply uninterrupted family time away from external demands.
A shift in ownership mindset
Wellness is no longer an ancillary feature; it is central to how owners conceptualise their yachts.
Increasingly, clients approach new builds and refits with a clear brief: to create a personal environment that enhances physical vitality, mental clarity and emotional connection.
In the UK market, where the Sanlorenzo Yachts UK team works closely with owners throughout the customisation journey, conversations frequently extend beyond aesthetics into lifestyle design. How will the yacht be used? Will mornings begin with exercise or meditation on deck? Is a dedicated treatment room required for visiting therapists? Should the beach club incorporate a sauna with direct access to cold sea immersion?
These discussions reflect a broader cultural shift. Luxury is no longer defined by excess, but by quality of experience. Privacy, space and the ability to curate one’s environment are paramount – and a yacht provides all three in abundance.
The ultimate sanctuary
At its core, wellness is about reconnection – to nature, to family and to self. A Sanlorenzo yacht offers the rare opportunity to step away from land-based complexity and adopt a different rhythm, one dictated by the elements.
In a world that moves relentlessly fast, the sea invites pause. Through considered design and bespoke craftsmanship, Sanlorenzo transforms that invitation into a fully personalised sanctuary – one where wellbeing is not an afterthought, but a guiding principle.
For today’s yacht owner, this is the ultimate expression of luxury: not merely travelling the world’s most beautiful waters, but doing so in a way that restores, revitalises and sustains for years to come.
